There's a quiet dignity in massive industrial forms. In being designed entirely without aesthetics in mind they take on their own beauty. They are pure form, hulking and sincere, true to their purpose. These objects derive strength from their lack of pretension.
When the Mad Rollin Dolls wanted something gritty and industrial we decided to shoot some dramatic studio images and then photoshop them into one of my "urban exploration" backgrounds. I think that the effect comes off really well.